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Digital Marketing Manager

  • Unicon Pharma
  • 03/24/20
  • Collegeville, PA
  • 19426
  • 160.00 / Hourly
  • Contractor
Job Description:
Role Summary (on-site in Collegeville or New York)
This is a temporary 6-9 month assignment.
Time Allocation: Full time 100%
The US Prevnar 13 team is responsible for delivering marketing strategies and results for a $4B franchise business. This team operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork. Prevnar 13 has the unique distinction of being both a mature brand for the pediatric indication and a growth brand for the Adult 18+ indication. The consumer marketing team is part of the Adult In-line Team and is responsible for developing and executing marketing strategies for adult consumers across all indications and channels.

The Prevnar 13 Adult Consumer Marketing secondee will lead key strategic work for digital, social, and PR for the Adult team. The secondee will lead the development and evolution of digital efforts to be inclusive of three patient types: High risk populations, and Fear of Vaccines. This will include new digital micro-targeted tactics to enable better reach and engagement with specific target segments, and ownership of social media properties and content for the brand. The secondee will also serve as a partner to our communications team on unbranded communication efforts supporting pneumococcal disease/vaccination awareness and education efforts. This role requires demonstrated ability to mobilize colleagues to action, excellent project management skills, ability to work collaboratively with a cross-functional team, ability to translate insights into action and a strong understanding of marketing fundamentals. Previous marketing team experience is required and experience working on consumer digital projects is strongly preferred. This position can be based in Collegeville or New York offices.

Role Responsibilities:
o Lead All Consumer Digital efforts inclusive of:
Evolve digital strategy to include audiences, as well as, High risk and Fear of Vaccines sub segments.
Overhaul of our consumer facing branded and unbranded websites both general market and Hispanic and incorporate learns and insights from a UX perspective.
o Develop new 18-64 high risk patient demographic and fear of vaccines patient demographic into existing website or micro-site, based on learning and best in class consumer experience.
Lead Social media strategy and content deployed via our unbranded Facebook page measuring success and adapting throughout deployment, as well as exploring the opportunity to expand to other platforms or branded social media.
Creation of several targeted emails to specific demographic target segments for Aging-in (newly 65) and 18-64 High Risk
Creating and deploying a programmatic banner strategy targeted at specific population segments
Evolution and maintenance of branded and unbranded search strategy and content for both general market and Hispanic.
o Own performance measurement across digital, social, and PR efforts in partnership with business analytics, agency partners, and BT, making strategic adjustments accordingly. Measurement will include:
Digital Performance Dashboard measuring website performance across four consumer-facing web properties (speed, engagement etc.) as well as digital campaign engagement driving to these properties
Social media reach and engagement
o Serve as a partner to the communications team on unbranded PR campaign efforts, with emphasis on the All About Your Boom campaign and paid advertising extension efforts in social media, collaborating with digital agency and PR to create assets for execution by late August/early September
o Prior in-line marketing experience with strong history of achievement and performance (4+ years)
o Experience with consumer digital marketing is strongly preferred

Skills and Knowledge:
o Strong strategic analytical capability with sound business acumen and customer orientation
o Strong strategic thinking and analytical skills to synthesize customer and market insights into prioritized marketing opportunities
o Proven ability to bring develop insights, strategy and tactical plans
o Result oriented with effective planning, prioritization and project management skills
o Sound business acumen
o Strong interpersonal skills as well as excellent communication and presentation skills.
o MBA is preferred but not required
Bachelors Required (MBA Preferred)
- Strong Consumer Digital Experience - TOP PRIORITY (consumer digital work: across websites, social media, search, display ads, etc)
- 7-10 years marketing experience (DTC marketing exp)
- 2+ years Pharma exp
- Prior in-line marketing experience with strong history of achievement and performance (4+ years)
- Experience with consumer digital marketing is strongly preferred

Employer Information

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